village market signage redesign proposal
Towards the end of my senior year of college, our local whole foods store, named The Village Market, approached me and a classmate of mine to collaborate on a proposal for redesigning the signage inside their store. It had been an institution of the university campus since the '80s and its interior definitely showed that. In an effort to modernize and refresh their look, they wanted proposals submitted to them from both professionals unrelated to the university and also the top students in the Graphic Design program. The proposal you see beneath was what my fellow classmate and I collaborated and presented on. We ultimately became the runner up in the decision making process! While we were of course bummed our proposal didn't win out, we still were proud to have been so heavily considered.
